1. What does the brand name Perfect Earth mean?
    • We believe that the earth really was perfect before the Industrial Revolution and the advent of Corporate Farming. Great food was grown by small rural farmers and their communities were rich places in which to live.  But now rural farming communities all around the world are dying. Perfect Earth is about getting back to that place. We see a Perfect Earth as one where the growing of great food sustains rural communities and is done in a way that sustains the environment. 


    1. How did the company begin?
      • In 2011, we saw a photo of farmers in a small village in Northern Thailand and realized they were all old. We checked and found that this was not random. Children have been leaving the farms for the cities and falling into abject poverty. So we started thinking about what could help reverse this. What would it take for rural farming communities to thrive again. And we decided that organic agriculture could be the answer. So we started Hilltribe Organics to produce organic free range eggs and then a year later we started Chacha International to introduce valuable new crops to these hill tribe farmers and we started introducing chia seeds to them. And then, since Northern Thailand is the leading organic rice growing region in Thailand, we built a plant to make organic rice pasta.


      1. Who founded the Company?
        • Richard W. Blossom, long time senior executive of PepsiCo and Del Monte (along with his daughter Carissa who is Celiac), Arvind Narula, the largest organic rice producer in Thailand) and Marc Castagnet, investor and expert in quality control systems for branded products.


        1. What is the purpose of the Company?
          • We are a Social Enterprise dedicated to sustaining rural farming communities with practices that help preserve the planet while providing delicious healthy food to consumers.


          1. Where does your rice come from?
            • We are the largest organic rice producer in Thailand, contracting organic rice production with more than 2,000 farming families in the hill tribe region of Northern Thailand. In addition to traditional long grain and brown Thai rice, we grow rare red rice and black rice varieties.


            1. Where does your chia come from?
              • We introduced chia to Thailand and it is grown for us by our own farmers in Northern Thailand and we trained them to grow it organically. Now our chia is the only chia grown in Thailand and we are certified organic.


              1. What are the ingredients in your pasta?
                • Our Rice Pasta has only one ingredient: organic rice. And our Chia Pasta has only two: organic rice and organic chia. This is very rare since most rice pasta producers add some form of starch (potato starch or tapioca) and salt because rice pasta without these ingredients is prone to breaking and falling apart. We began with the idea of having only the simplest ingredient lines in all of our products and were fortunate enough to develop a process that allowed this idea to work in practice.


                1. Where do you produce your pasta?
                  • We produce our pasta in our own plant which we built in Chiang Rai, Thailand to the highest standards. We have all the major plant Certifications: BRC, HACCP, Kosher, Ecocert, USDA Organic etc. We also conduct Social Audits to assure that we meet the highest standards for employee welfare and treatment.


                  1. Are you certified organic?
                    • Yes, we are certified organic by Ecocert according both to the more demanding European Bio Standards and USDA Organic Standards.


                    1. What is the Country of Origin of your Products?
                      • We clearly designate our Country of Origin as well as the exact location of our plant and all our certifications. Be wary of any product that does not clearly disclose the Country of Origin and the exact location of their plant. If they don’t, it is probably coming from China and may not be exactly what it is labeled to be.


                      1. Do you produce your own products?
                        • We have a unique production process that we could not find at a contract packer. And we have our own dedicated and professional production and quality control teams. Our product is our company and we don’t delegate it to others. Be wary of companies trade but do not produce.


                        1. Are your products traceable?
                          • We control every step of every process in our company and know exactly which farmers have produced which lots of rice and chia. In our egg business, we have the only truly traceable product in Thailand and Hong Kong. There is a code on every single egg that allows consumers to see the exact farmer whose farm produced the egg and exactly where it is.


                          1. Are your products produced sustainably?
                            • Everything we do is certified organic, even though the annual certification audits are expensive as are the practices they require. One of our core values is the sustainability of the land and the communities living on it. But sustainable farming is also healthier for everyone – consumers of course but even more so the farmers and their families who historically lived and breather chemicals every day.


                            1. How do you support your farmers?
                              • We have a large full-time team that works with farmers every day to help them farm fully sustainably and to achieve the organic certification that enables us to pay them more. In addition, we are constantly developing new programs to support our business that further benefit our farmers. The introduction of chia as a crop is a good example but we are working on many more all the time.


                              1. What other kinds of products do you plan to produce?
                                • Our current core raw materials of rice and chia offer us a huge array of potential future products including products like Rice Ramen but we will also be reviewing other key raw materials to add to our palette.